Understandably, marketers want to highlight the sustainable attributes of their products and services.
- However, it can be easy for marketers to make overstated or unsupported claims that either intentionally - or often unintentionally - mislead consumers. Misleading marketing materials are problematic because they expose businesses to a variety of risks, but also because these terms are regulated at a variety of levels.
- This course is designed for marketers and consumers of sustainable products. It is also designed for lawyers who advise clients with respect to these issues.
- In addition to the course materials, purchase of this course also includes a one-page summary of the basic principles covered during the course!
This course has been approved by the Washington State Bar Association for 1 Continuing Legal Education credit (Law and Legal).
Course Curriculum
Your Instructor
Nicole DeNamur
LEED Green Associate, WEL AP and Attorney
Prior to launching Sustainable Strategies, Nicole practiced insurance and construction law in the Seattle area for more than ten years. Nicole regularly presents on her holistic and proactive approach to risk management and the issues associated with the design, construction and operation of sustainable buildings. Her work focuses on creating collaborative spaces and uniting diverse groups to mitigate climate change through the built environment. Nicole’s work also extends to broader sustainability principles, including the intersection of the built environment with human health and wellness.
Nicole spent five years as an Affiliate Instructor at the University of Washington, Department of Real Estate Studies, where she taught the course she developed, Risk and Reward in Sustainable Development. She also developed and taught the course Policy and Planning, at Boston Architectural College. Among other published work, Nicole authored a chapter of the award-winning book Health and Well-Being for Interior Architecture (IDEC 2018 Book Award), published by Routledge.
Frequently Asked Questions: below are the answers to a few frequently asked questions:
Q: When does the course start and finish?
A: It starts when you purchase and enroll and is self-paced. You decide when you start and when you finish. If the course is eligible for continuing education credits, you report those when you finish the course (more below).
Q: How long will I have access to the course?
A: After enrolling, you have unlimited access for as long as you like and as long as the course is available – across all devices, including the Teachable app.
Q: What if I am unhappy with the course?
A: If you are unsatisfied with the course, contact us within the first 30 days and we will provide you with a full refund. Contact: [email protected].
Q: Are courses with continuing education credits only for lawyers?
A: No! All of our courses are designed for a general audience of individuals who want to learn more about the topic. For some of our courses, we are also able to provide lawyers with continuing education credits and plan to do the same for sustainability practitioners, including LEED APs and WELL APs.
Q: I am a lawyer licensed in Washington; how do I report my Continuing Legal Education credits for this course?
A: As with all recorded courses, you will self-report your credits to the Washington State Bar Association. Within eligible courses, there are instructions on how to report your credits.
Watch this quick video for a summary of our Greenwashing course.
If you are interested in additional resources regarding Greenwashing, we have two have a downloadable E-Product, Greenwashing 101, available for purchase. Click the button below to learn more.
This course and all materials are for educational and informational purposes only. They do are not legal, medical, or any other type of advice.